$1M+ a year.
Pointed at pipeline,
not prep.

Most B2B teams are burning seven figures a year on prep work nobody wants to do.

If your reps spend half their day researching prospects and hand-writing cadences, you’re paying for outbound twice. Once in wages, once in opportunity cost.

Here’s the math, applied to a 7-rep team. 30 minutes per prospect, fully loaded. 10 prospects a day. 5 days a week.

At a $120/hour fully-loaded rep cost, that’s $21,000 a week of rep time spent on prep. $1M+ a year, at full capacity. You don’t save that as payroll, you’re paying it either way. The point is where it goes: into research and formatting, or into calls and closing. And that’s just the obvious cost. The hidden one is bigger. Most reps stop doing the prep entirely. So your top-of-funnel shrinks to whatever a tired SDR has time for at 4pm on a Tuesday. Which isn’t much.

This is the problem we solved for the client in the video. Their team was smaller, but the math was the same.